Launched at Edinburgh Castle by Tourism Minister Fergus Ewing, MSP, the Think Scotland Think Conference (TSTC) initiative, developed by the Scottish business tourism industry, will work with champions in Scotland’s key business sectors. Such champions will then aim to generate enquiries for conferences and business events within their fields. This national campaign is a first for Europe and is aimed specifically at attracting new events, which would not otherwise have taken place in Scotland.
As a fresh strand of business tourism advocacy, TSTC is aimed at champions from both UK and international organisations, who can influence decision-makers over the location of business events. The initiative will work with Scotland’s business community, particularly with Scottish Enterprise and its partners such as Scottish Development International and Global Scots to reach out to those in business who have an affinity to Scotland and pride in their sectors and individual organisations.
Judy Rae, Head of Events at Glasgow Science Centre and the Scottish Tourism Alliance lead on Business Tourism explained:
“Business events can benefit all corners of Scotland, year-round. It can be a large meeting in a city conference centre, a corporate think tank meeting involving exclusive use of a castle on Loch Ness or a team building escape in the Western Isles. Scotland has what it takes to create truly outstanding business events, based around the high quality and inspirational experiences that we can offer. Hosting events in Scotland brings kudos to the champion involved, and an ability to showcase their organisation. We have support and resources in place to help champions all the way; all we need them to do is put Scotland’s name forward.”