Valid from one to three days, the Edinburgh City Pass gives entry to 17 handpicked attractions with intimate tours giving insight into Edinburgh’s history through a local’s perspective. The pass will guide ticket holders from the hustle and bustle of Princes Street to the seaside town of South Queensferry right down to the historical town of Dalkeith, ensuring visitors get a broader experience of Edinburgh and the Lothians. Attractions included on the pass are: The Edinburgh Dungeons, Georgian House, Scott Monument, Gilmerton Cove, Edinburgh Vaults, Forth Boat Tours, the National Mining Museum Scotland plus many more.
Available to buy in person and online, the pass is set to increase footfall throughout the city while enabling visitors to experience a wide variety of attractions in and around Edinburgh’s city centre. Visitors also receive an Edinburgh Guide with map, local tips and offers to ensure they get the most from their visit to the capital.
Following the successful launch of similar passes in Stirling and Midlothian & the Scottish Borders, Open Pass Scotland founder Geoff Morrison recognised the opportunity to create an offering which provides significant savings and additional local insight within one of the world’s leading tourist destinations.
Commenting on the launch, Geoff Morrison said:
Tourism is becoming increasingly experiential. Visitors are looking for immersion in local culture and unique personal experiences. The Edinburgh Pass is a fantastic example of local businesses working together to unlock these opportunities.
Open Pass Scotland is working in partnership with Marketing Edinburgh who will be showcasing the pass to potential visitors to Edinburgh via their website www.edinburgh.org and popular social channels @edinburgh.
Marketing Edinburgh’s Head of Marketing & Partnerships, Paul Wakefield, said:
We are delighted to be partnering with Open Pass Scotland on this exciting new product for visitors to our wonderful city. We have wanted to provide this type of experience for some time and it’s great that Geoff and the team at Open Pass Scotland have been able to realise this ambition.
Edinburgh enjoys over 4.2M visitors each year and their experience is of paramount importance to all those involved within the tourism and hospitality sector – to ensure as full an experience as possible while also ensuring a happy equilibrium between locals, businesses and visitors.
As the official guide to the city, edinburgh.org will host all of the information about the new city pass and we’re confident the money-saving ticket will be popular with visitors.
VisitScotland Regional Leadership Director, Paula Ward, said:
Scotland’s reputation as a quality destination relies on continued investment and innovation to ensure that current provision meets future demand. The launch of the Edinburgh City Pass is just one in a number of innovations and investments the industry has made to capture the hearts and minds of visitors to keep up with ever-changing consumer demands.
It is fantastic to see industry partners and businesses working together to further enhance the tourism offering and entice visitors and locals alike to visit many of the unique sites and hidden gems across the city and its surrounding areas. From the pits at the National Mining Museum to a boat tour on the Firth of Forth, there really is something for everyone to enjoy as part of this pass.
Tourism is more than a holiday experience – it is the heartbeat of the Scottish economy and touches every community, generating income, jobs and social change.
The Edinburgh City Pass offers significant value with savings of up to £100 per adult pass. The pass is priced from £45 per adult and £20 per child and can be used throughout the year. Passes can be purchased at EdinburghCityPass.com, at the VisitScotland iCentre at Edinburgh Waverley and via edinburgh.org
For more information, please visit http://edinburgh.org/pass