As one influential event closes and an inaugural groundbreaking experience is underway, . The Edinburgh International Culture Summit this year brought together experts from around the world; and the first FinTech Fortnight is welcoming key influencers to collaborate across the city.
As part of the capital’s Make it Edinburgh campaign, the expertise and strength of these sectors as a whole is being showcased on Marketing Edinburgh’s digital channels, in a bid to attract more creative and technology led meetings and events to Scotland’s capital.
These sectors are proving to have a significant development potential for the city, as they continue to attract thought leaders, experts and influencers to meet and innovate as part of established knowledge hubs. Facilitating connections between delegates in these forums can lead to future collaborations, research funding, opportunities, investment and jobs – encouraging these sectors to flourish and enabling a legacy effect for the city.
2018 has seen notable success stories from these two diverse and progressive sectors, driving awareness and interest from across the world. For example:
- 2018 saw the fourth Edinburgh International Culture Summit take place, attracting Culture Ministers, artists, thinkers and art leaders from around the world to share ideas, expertise and best practice. Opened by the UK Prime Minister and Scotland’s First Minister, the Summit welcomed delegates and speakers from countries such as China, Romania, USA and Italy, to look at policy ideas to promote cultural sectors and create a lasting impact.
- FinTech Scotland, an organisation that enables collaboration and provides an opportunity for business creation and growth across the sector, this month launched the first ever FinTech Fortnight. A unique festival of conferences and meet ups, it will see delegates from across the world celebrating innovation, relationship building and inclusion, enabling Scotland to emerge as a connected global player.
- The Summit was held during the Edinburgh International Festival, which is recognised globally as the leading curated festival of performing arts in the world and this year featured 2800 artists from 60 nations, welcoming audiences from more than 80 countries, with attendances exceeding 415,000.
Amanda Ferguson, Head of Convention Edinburgh is thrilled to see Edinburgh solidify its position as a first-class destination for these sectors to meet and innovate. She said:
“Edinburgh is a place where innovation in creativity and technology is welcomed, celebrated and encouraged to thrive. The examples we’re sharing for Make it Edinburgh only skim the top of the experience and developments happening in Scotland’s capital, but we hope it gives planners, associations and specialists in their field an insight into the opportunity and encourages them to choose Edinburgh.The city has united in its strengths for the first time, bringing together private and public-sector partners, working collaboratively through the city’s DMO, which is making Edinburgh an even better place to host a conference than ever before.”
A trailblazer in the creative industry, Joanna Baker, Managing Director of Edinburgh’s International Festival said:
“Attracting artists and audiences in their hundreds of thousands from around the UK and all over world, the International Festival continues to thrive in promoting the cultural, social, educational and economic wellbeing of our city. Following our extensive 70th anniversary celebrations in 2017, this year continued to be remarkably successful as we sold 85% of our total available tickets whilst further cementing our major commitment to audience development and community outreach.”
Stephen Ingledew, CEO of FinTech Scotland, said:
“Scotland is becoming an internationally recognised centre of excellence for FinTech. The first ever FinTech Fortnight will see delegates from across the globe visiting the city, to collaborate in what is a community-driven mix of events delivered by the very people who are innovating in this sector. For us, it’s about driving creativity and growth through inclusive collaboration, which can only be a good thing for FinTech, Edinburgh and Scotland as a whole.”
Edinburgh’s Creative and Technology sectors sit alongside four other economic sectors in Make it Edinburgh’s Centres of Excellence, including Life Sciences, Renewables, Education and Finance - all of which will be showcased throughout the campaign. The12-month integrated-campaign also dovetails into VisitScotland’s business events campaign, Legends, and which weaves together content on Edinburgh’s leading sectors that is being shared via digital channels including @conventions on Twitter www.linkedin.com/company/edinburgh-convention-bureau and https://www.meetingedinburgh.com/mie-makeitedinburgh.