Meet our International Association Sales Manager

Published: 05 August 2019

Having previously worked as the National Association Sales Executive before a successful two years at Principal Hotels, Laura rejoined Marketing Edinburgh in November 2018 and now looks after international sales. Here’s your chance to get to know Laura a little more.

Please describe a typical day in the office

One of the main aspects that I love about being the International Association Sales Manager, is that there is no typical day in the office. During our busier season, I will be attending sales trips in North America, plus attending trade shows such as IMEX Frankfurt and IMEX America. Around this, I will be meeting Ambassadors, dealing with city enquiries, attending site inspections with clients, working with members and submitting city conference bids. As part of my role I manage and work closely with the National Association Sales Executive, Nam Gowans-Brown, who I have had a long history of working with, having both previously worked together at Marketing Edinburgh and Principal Hotels.

What attracted you to the business events industry?

Unfortunately, I was not as targeted as I am today when at university in Edinburgh. However, I was extremely lucky after graduating and moved into a sector that I enjoy hugely. Business Tourism is a passion of mine as it ties in with my personal traits; including my love of Edinburgh, meeting new people, working in partnership and talking too much! I now work with local universities and charities to help graduates look at the hospitality and tourism sector as a potential career path.

What do you like most about working for Marketing Edinburgh?

Marketing Edinburgh is a great organisation to work for, so much so that I have been employed by this organisation on two separate occasions! I was originally employed as the National Association Sales Executive and now look after international sales. The main reason I returned was that I thoroughly enjoy pulling together a larger event from an overall city aspect. My role enables me to pull together our city knowledge economy (by working with our Ambassadors) and our conference/city knowledge (with help from our members). By bringing different worlds together, we can only add benefit to Edinburgh and Scotland.

What are you looking forward to working on in the coming months?

I am currently gearing up for IMEX America where I will be likely to meet around over 30 clients during the 3 day event. Each client has interest in Edinburgh, which allows me to highlight how their event would work in the city, alongside tying in sector expertise in the city. It’s an action packed schedule but the exhibition allows us to meet new clients and reconnect with old friends. From there, we will work with new and old contacts with the aim to bring their conference/event to Edinburgh.

What do you like to do when you’re not in the office?

I love to spend time with my fiancé, family, friends and our pets. I am lucky enough to have a great base of family and friends in the city. Due to this, weekends are usually taken up with family events, such as trips to Newcastle to see my grandparents, and activities with friends. In regards to pets, I have always been fond of animals and currently have three house rabbits plus two cats. Should there be space for more, it would quickly be filled! During weeknights, my favorite end to the day is walking home alongside Edinburgh’s canal network. It provides a relaxing end to the working day.     

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