Launched in November 2017, VisitScotland’s Legends campaign is a two-year digital campaign focusing on Scotland’s 12 key sectors. Each sector is in focus for a two month period, during which each region has one week in the spotlight to showcase their strengths in the particular sector. So far, Edinburgh has had great success showcasing our vast and varied strenghts across a wide range of sectors; from life sciences and engineering to creative and technology.
From 8-12 October, we shared engineering related messaging on social media and featured a range of individuals and organisations across the city to showcase Edinburgh's vast strenghts in the engineering sector. Find out more about the city's strengths in this innovative sector and what we got up to during our week in the spotlight:
Image Credit: VisitScotland
With its world-leading universities, innovative thinkers and architectural jewels, Edinburgh has a long and proud history of engineering excellence.
Although the term ‘engineering’ has only been around for 200 years, since universities started training people to build, it can be argued that engineering has been a major part of everyday life for much, much longer. For centuries, Edinburgh has produced some of the greatest known achievements in the engineering sector:
- The oldest surviving building in Edinburgh, St Margaret’s Chapel at Edinburgh Castle, was constructed in the 12th century
- Edinburgh-born Alexander Graham Bell invented the telephone in the 19th century
- The first Regius Chair of Engineering at The University of Edinburgh was appointed in the 19th century
- The Forth Bridge, the world’s longest cantilever bridge, was designed and built in the 19th century
- Built in the 20th century, the Forth Road Bridge is one of the world’s most significant long span suspension bridges
- The term ‘LiFi’, a technology for wireless communication between devices using light, was coined in 2011 during a TED Global Talk in Edinburgh
- The Queensferry Crossing opened last year and is the longest three-tower, cable-stayed bridge in the world
During our week in the 'engineering spotlight', we featured the following individuals and organisations to help us demonstrate the city's strenghts in this innovative sector; from robotics and AI to a 19th century 'modern wonder of the world.'
VisitScotland's Legends campaign runs simultaneously with the Make it Edinburgh campaign; the city’s dedicated business tourism campaign showcasing Edinburgh’s centres of excellence and key economic sectors. For more information, please visit www.makeitedinburgh.com