Join The Edinburgh Ambassador Community!

Published: 28 May 2018

Our Ambassadors showcase Edinburgh as a modern, dynamic city with world-leading centres of excellence. With the support of the Convention Edinburgh Team and a range of Make it Edinburgh campaign assets at your fingertips, promoting Edinburgh as a leading business events destination couldn’t be easier!

What does an Edinburgh Ambassador do?

 Gosford House - 2010

Edinburgh Ambassadors share a wealth of knowledge and a passion for Scotland’s capital city! They are academic and business professionals who are experts in their industry sector and, with the support provided by Convention Edinburgh, are willing to lead on a bid to host their association conference in Edinburgh and promote the city as a leading business event destination.Working together over the last 20 years, the Edinburgh Ambassador Programme, Convention Edinburgh and its members have worked tirelessly to generate an impressive £900 million for the local economy, bringing 528,605 delegates to 1,348 events in Edinburgh.  

Why bring a conference to Edinburgh?

Ambassador Dinner - Signet Library – 2012

Edinburgh is a world-leading business events destination and a renowned centre of excellence in key sectors – the city is famed for its warm Scottish hospitality and its stunning architecture, with the city boasting some of the most unique venues available anywhere in the world. There are many reasons to bring a conference to Edinburgh and there are of course very rewarding benefits to running a successful conference:

  • Provides a platform to raise global awareness of your subject matter and gain recognition for Scotland’s industries and academic institutions
  • Opportunity to build alliances that develop collaborative research and grant application
  • Due to increased professional recognition for conference organisers, this may lead to career development and the opportunity to become a speaker at future conferences
  • One of the Research for Excellence Framework indicators


By working closely with the team at Convention Edinburgh, you will benefit from a wealth of experience to help take the stress out of the organisation, as well as having access to complimentary services that save you time and energy, allowing you to focus on the important issues.

Our services

SWilliams _20160914_5362

The Convention Edinburgh Team has extensive product knowledge, specialist skills and will support you in preparing bids to bring your conference to Scotland’s capital city. Our proven track record is second to none and our services don’t cost a thing, so get in touch with your next enquiry – nobody knows Edinburgh like we do. Here are our top services, designed to support you in creating a successful and truly memorable event:

  • Bidding for your Conference
  • The Presentation
  • Venue Search
  • Site Inspections
  • Social Activities

The Edinburgh Ambassador Programme is the key to delivering a strong bid and we provide support every step of the way.

For more information, please visit


Make it Edinburgh Toolkit


We have created a handy toolkit full of excellent promotional materials to help you bring a conference to Edinburgh. There are new films promoting Edinburgh for business events, short sector specific video-stings, images, branding, email footers and HTML email templates. These are great assets to use when promoting Edinburgh as a leading conference destination. You can download any of the assets here.  


Are you interested in becoming an Edinburgh Ambassador?


The Edinburgh Ambassador Programme provides opportunities to share experiences with like-minded people, build new contacts and learn more about what Edinburgh has to offer as a conference destination.

Take up the challenge to bid and become an Edinburgh Ambassador - we welcome academic and business professionals who are experts in their field and have a major influence over their associations’ choice of conference destination.

If you are interested in joining our community of Ambassadors, or if you have any questions, please contact Claire MacGilp.


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