Contact Us
Marketing Edinburgh, Convention Bureau
1A Glenfinlas Street, Edinburgh, EH3 6AQT.+44 (0) 131 473 3666 E. info@conventionedinburgh.com
© 2012 Marketing Edinburgh, Convention Bureau
Sales & Marketing Opportunies
SALES & MARKETING OPPORTUNITIES 2011-2012
0131 473 3871
Lesley Williams
lesley.williams@conventionedinburgh.com
0131 473 3662
Elaine Miller
elaine.miller@conventionedinburgh.com
0131 473 3661
Shona Black
shona.black@conventionedinburgh.com
0131 473 3873
Lesley Parsons
lesley.parsons@conventionedinburgh.com
0131 473 3666
The ECB sales team is constantly in the marketplace, profiling the city as a stunning conference destination, attracting enquiries and building business for Edinburgh and our members. We do this through an effective combination of complementary marketing and promotional activities.
Our sales activities
Responding to enquiries - as the recognised source of information on conferencing in Edinburgh, we deal with thousands of enquiries a year, aiming to convert as many as possible to successful sales
Bid opportunities - in competing with cities around the world for conference business, we compile over 150 bid applications every year, in which we harness all available supporting evidence, and present it in a professional bid document with a host of support materials. In 2005, over 70% of our bids were successful.
Edinburgh Ambassador Programme - this innovative and award-winning programme has achieved significant success in attracting conferences to the city. Using our large database of Edinburgh Ambassadors who are specialists in their fields, whether academic or corporate, in all subjects ranging from law, medicine, biotechnology, IT and finance - and everything in between - we call on them to help support bids in attracting conferences for national and international associations
Sales calls - targeted to meeting planners nationally and internationally, with specific information relevant to the interest of the association or company
Attendance at exhibitions and trade shows - both in the UK and overseas, representing all our members and presenting a full package of marketing and promotional materials
We make the most of a wide range of sales and marketing opportunities throughout the year. We attend workshops and sales events, promoting you, our members, and the city of Edinburgh, and we invite you to participate in a range of events closer to home.
In addition, we are happy to consider supporting sales missions arranged by you - please get in touch if you would like to discuss this further.
For further information on any of the events, please phone or email the contact. Hillary Bett
| DATE | ACTIVITY | PRICE | CONTACT |
|
April 11 |
|
|
|
|
|
Corporate Matters E-Newsletter
|
| Hillary Bett Lesley Parsons |
| 6 | Membership Portal Training | Free | Hillary Bett Shona Black |
| 12 – 13 |
Scotland Means Business
|
| Not participating |
| 27 | Meet the Team | Free | Hillary Bett Shona Black |
|
May 11 |
|
|
|
|
|
|
|
|
| 18 | Making the Most of Membership | Free | Hillary Bett Shona Black |
| 24 – 26 |
IMEX Frankfurt
| On your behalf | Lesley Williams Hillary Bett |
|
|
Conference Matters E-Newsletter
|
| Lesley Parsons |
|
June 11 |
|
|
|
| 1-3 | Corporate sales calls with Members, London and SE | Contact ECB |
Hillary Bett
|
| 8 - 10 |
BestCities Sales Workshop, Copenhagen
| On your behalf | Hillary Bett |
|
13 - 15 |
Association Sales Calls with Members, London and the SE
| Contact ECB | Lesley Williams |
|
21 - 23
|
Industry event - AIBTM, Baltimore
| Contact VisitScotland | VisitScotland |
|
30 June – 2 July |
ICCA Destination Marketing Client / Supplier Workshop, Madeira
|
|
Lesley Williams |
|
July 11 |
|
|
|
|
1-2
| Destination Edinburgh Event | Members £400 plus VAT | Hillary Bett Shona Black |
| 6 | Membership Portal Training | Free |
Hillary Bett Shona Black |
| 6 – 9 |
ICCA Sales Marketing & Research Meeting
|
| Elaine Miller |
|
7 – 8 |
ICCA UK & I Chapter – Summer Debate
|
| Lesley Williams |
| 18 - 19 |
Industry event - Association Congress, London (Attendance tbc)
|
|
|
|
Date tbc |
Members breakfast seminar
| Free | Shona Black
|
|
|
Corporate Matters E-Newsletter
|
| Hillary Bett Lesley Parsons |
| 29 – 31 July |
Association Fam Trip
|
| Lesley Williams Shona Black |
|
August 11 |
|
|
|
| 3 | Meet the Team event | Free | Hillary Bett Shona Black |
|
24 |
Making the Most of Membership |
Free |
Hillary Bett Shona Black |
|
|
Conference Matters E-Newsletter
|
| Lesley Parsons |
|
31 |
Edinburgh Ambassador Event |
| Elaine Miller |
|
September 11 |
|
|
|
| 6-8 | London Sales Calls with Members | Contact ECB |
Hillary Bett
|
|
23-24
| Destination Edinburgh Event | Members £400 & vat | Hillary Bett Shona Black |
|
October 11 |
|
|
|
|
|
Corporate Matters E-Newsletter
|
| Hillary Bett Lesley Parsons |
| 6 | Membership Portal Training | Free | Hillary Bett Shona Black |
| 11-13 |
Industry Event - IMEX America, Las Vegas
| Contact VisitScotland | VisitScotland |
| 11 – 13 |
Association Sales Calls with Members
|
| Lesley Williams |
|
19 |
Meet the Team |
Free |
Hillary Bett Shona Black |
|
22-26 |
ICCA Congress
|
|
Lesley Williams |
| 31 |
Edinburgh Ambassador Newsletter
|
| Elaine Miller |
|
November 11 |
|
|
|
| 23 | Making the Most of Membership | Free | Hillary Bett Shona Black |
| 17 - 19 |
BestCities Sales Workshop, Dubai
| On your behalf | Hillary Bett |
| 29 Nov – 1 Dec |
EIBTM, Barcelona
| VisitScotland | Contact VisitScotland |
|
|
Conference Matters E-Newsletter
|
| Lesley Parsons |
|
December 11
|
|
|
|
|
|
|
|
|
|
January 2012
|
|
|
|
|
27-28 | Destination Edinburgh Event | Members £400 & vat | Hillary Bett Shona Black |
|
Date tbc | Edinburgh Ambassador Event |
| Elaine Miller |
|
Date tbc | Members breakfast seminar | Free | Shona Black |
|
|
Corporate Matters E-Newsletter
|
| Hillary Bett Lesley Parsons |
|
February 2012 |
|
|
|
|
|
Conference Matters E-Newsletter
|
| Lesley Parsons |
|
March 2012
|
|
|
|
| 30 March – 1 April |
Association Fam Trip
|
| Lesley Williams Shona Black |
| Date tbc | Edinburgh Ambassador Newsletter |
|
Elaine Miller
|
| 6 – 8 |
International Confex, 2012 at Excel
| Contact VisitScotland | VisitScotland |
hillary.bett@conventionedinburgh.com
0131 473 3871
Lesley Williams
lesley.williams@conventionedinburgh.com
0131 473 3662
Elaine Miller
elaine.miller@conventionedinburgh.com
0131 473 3661
Shona Black
shona.black@conventionedinburgh.com
0131 473 3873
Lesley Parsons
lesley.parsons@conventionedinburgh.com
0131 473 3666
The ECB sales team is constantly in the marketplace, profiling the city as a stunning conference destination, attracting enquiries and building business for Edinburgh and our members. We do this through an effective combination of complementary marketing and promotional activities.
Our sales activities
Responding to enquiries - as the recognised source of information on conferencing in Edinburgh, we deal with thousands of enquiries a year, aiming to convert as many as possible to successful sales
Bid opportunities - in competing with cities around the world for conference business, we compile over 150 bid applications every year, in which we harness all available supporting evidence, and present it in a professional bid document with a host of support materials. In 2005, over 70% of our bids were successful.
Edinburgh Ambassador Programme - this innovative and award-winning programme has achieved significant success in attracting conferences to the city. Using our large database of Edinburgh Ambassadors who are specialists in their fields, whether academic or corporate, in all subjects ranging from law, medicine, biotechnology, IT and finance - and everything in between - we call on them to help support bids in attracting conferences for national and international associations
Sales calls - targeted to meeting planners nationally and internationally, with specific information relevant to the interest of the association or company
Attendance at exhibitions and trade shows - both in the UK and overseas, representing all our members and presenting a full package of marketing and promotional materials
Your sales opportunities
By being pro-active, getting involved and keeping in touch, you will maximise the benefits of your membership. We are happy to help you identify the best activities to promote your business and increase your sales. It's in all our interests to work together as partners, for the benefit of the industry and the city.
Familiarisation visits - aimed primarily at the association market, these are designed to showcase the range of venues, attractions, facilities and services that the city has to offer
'Destination Edinburgh' workshops - intensive and great fun, these take place twice a year and are aimed at the corporate sector and conference organisers - all full members are invited to participate
Site inspections - either as part of the bidding process, or after the conference has been secured, we arrange site inspections to enable the conference organiser to make the perfect selection of venues, accommodation and social programme activities for delegates and partners
Edinburgh Ambassador Programme - you can reach the local business market by hosting a social or educational visit to your venue, or send us ‘conference tips' to be included in the Ambassador newsletter which is sent biannually to up to 1000 leading professionals in the Edinburgh area. These are successful ways of raising your profile with this influential group of people. In turn, the Ambassadors are very effective in helping us to win conference business for Edinburgh, and the programme is now used as model of good practice around the world.
T.+44 (0) 131 473 3666 E. info@conventionedinburgh.com