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Sales & Marketing Opportunies

SALES & MARKETING OPPORTUNITIES 2010-2011

We make the most of a wide range of sales and marketing opportunities throughout the year. We attend workshops and sales events, promoting you, our members, and the city of Edinburgh, and we invite you to participate in a range of events closer to home.

In addition, we are happy to consider supporting sales missions arranged by you - please get in touch if you would like to discuss this further.

For further information on any of the events, please phone or email the contact.



 

Date

Event

On your behalf

Option to participate

Contact

March 2010
19-20
 ECB Destination Edinburgh Workshop

 

 £450+vat

 Shona Black

April 2010

10-17


Tartan Week
 

 n/a


 

20-21

VisitScotland SMB

 Yes



 Hillary Bett

22

 
ECB Edinburgh Ambassador Event - Royal Botanic Garden
 

 
 
Eliane Miller
TBC


ECB Corporate Matters E-News Letter
 
Yes
 

May 2010

25-27

IMEX - Frankfurt
VisitScotland Stand
 
Yes
  Hillary Bett

w/c   2/5/10
ECB London Corporate/ECB Partner
Appointments
 

Interested Members Please Call
 
Hillary
Bett

w/c  17/5/10
 
ECB London Association/ECB Partner Appointments
 

 
Interested Members Please Call
 
Lesley Williams

June 2010

10-12
ICCA Workshop
ECB Hosting


CWL Fam Visit
 
 Yes


Yes
 Sponsorship In Place



Sponsorship
in place

Lesley Williams




Hillary
Bett
24



22/23/24
ECB Edinburgh Ambassador Event - Venue TBC

VisitScotland On Tour
Yes 


Participation to be confirmed
July 2010

ECB Corporate Matters E-News letter
 
Yes
  
Lesley Parsons

w/c  19/7/10
 
ECB London Corporate/ECB Partner Appointments
 
Yes
 
Interested Members Please call
 
Hillary
Bett

w/c 26/7/10

ECB London Association/ECB Partner Appointments
 
Yes
Interested Members Please Call 
Lesley Williams
 27-31

BestCities Client Workshop
Vancouver Canada

 Yes

 Hillary
 Bett

August 2010
TBC
ASAE
 n/a

 

September 2010
4-5
ECB Festival of Fireworks Familiarisation Visit
Associations
 Yes


Programme
Sponsors Required
 Lesley Williams
October 2010

TBC
 ECB Edinburgh Ambassadors Event
 Yes

 Programme
Sponsors Required
 Lesley Williams
Elaine Miller
TBC

ECB Edinburgh Ambassador News Letter

 Yes

 Elaine
Miller
Lesley Williams
TBC
ECB Corporate Matters E-news letter 
Yes
news deadline tbc 
Lesley Parsons
 
TBC

ICCA Congress
 
Yes
November 2010

5-6

ECB Destination Edinburgh Workshop 
Yes
 
£450+vat
 
Hillary Bett
Shona Black
 16-19

 BestCities Client Workshop
Melbourne Australia
 
Yes
Hillary Bett

17-18 TBC

Scotland Means Business
VisitScotland
 Yes Lesley Williams
30 November
to 2 December

EIBTM
VisitScotland Stand
 
Yes
  
Lesley Williams
 January 2011

21-22
ECB Burns Association Fam Trip 
Yes
 Programme Sponsores Requested
 
Elaine
Miller
Lesley Williams
w/c 17/1/11

ECB London Association/ECB Partner appointments 
Yes
Interested members please call
Lesley Williams

TBCECB Corporate Matters E-Newsletter
 Yes

News deadline tbc

Lesley Parsons
February 2011

TBC
 ECB London Corporate/ECB Partner   appointmets
 
Yes
 
Interested members please call
 Hillary
 Bett

March 2011

25-26
ECB Destination Edinburgh Workshop 
Yes

£450+vat
 
 


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Contacts

Hillary Bett
hillary.bett@conventionedinburgh.com
0131 473 3871

Lesley Williams
lesley.williams@conventionedinburgh.com
0131 473 3662

Elaine Miller
elaine.miller@conventionedinburgh.com
0131 473 3661

Shona Black
shona.black@conventionedinburgh.com
0131 473 3873

Lesley Parsons
lesley.parsons@conventionedinburgh.com
0131 473 3666

The ECB sales team is constantly in the marketplace, profiling the city as a stunning conference destination, attracting enquiries and building business for Edinburgh and our members. We do this through an effective combination of complementary marketing and promotional activities.

Our sales activities

Responding to enquiries
- as the recognised source of information on conferencing in Edinburgh, we deal with thousands of enquiries a year, aiming to convert as many as possible to successful sales

Bid opportunities - in competing with cities around the world for conference business, we compile over 150 bid applications every year, in which we harness all available supporting evidence, and present it in a professional bid document with a host of support materials. In 2005, over 70% of our bids were successful.

Edinburgh Ambassador Programme - this innovative and award-winning programme has achieved significant success in attracting conferences to the city. Using our large database of Edinburgh Ambassadors who are specialists in their fields, whether academic or corporate, in all subjects ranging from law, medicine, biotechnology, IT and finance - and everything in between - we call on them to help support bids in attracting conferences for national and international associations

Sales calls - targeted to meeting planners nationally and internationally, with specific information relevant to the interest of the association or company

Attendance at exhibitions and trade shows - both in the UK and overseas, representing all our members and presenting a full package of marketing and promotional materials


Your sales opportunities

By being pro-active, getting involved and keeping in touch, you will maximise the benefits of your membership. We are happy to help you identify the best activities to promote your business and increase your sales. It's in all our interests to work together as partners, for the benefit of the industry and the city.

Familiarisation visits - aimed primarily at the association market, these are designed to showcase the range of venues, attractions, facilities and services that the city has to offer

'Destination Edinburgh' workshops - intensive and great fun, these take place twice a year and are aimed at the corporate sector and conference organisers - all full members are invited to participate

Site inspections - either as part of the bidding process, or after the conference has been secured, we arrange site inspections to enable the conference organiser to make the perfect selection of venues, accommodation and social programme activities for delegates and partners

Edinburgh Ambassador Programme - you can reach the local business market by hosting a social or educational visit to your venue, or send us ‘conference tips' to be included in the Ambassador newsletter which is sent biannually to 1000 leading professionals in the Edinburgh area. These are successful ways of raising your profile with this influential group of people. In turn, the Ambassadors are very effective in helping us to win conference business for Edinburgh, and the programme is now used as model of good practice around the world.

 


Contact Us

Edinburgh Convention Bureau

29 Drumsheugh Gardens Edinburgh EH3 7RN
T. +44 (0)131 473 3666 E. info@conventionedinburgh.com

© 2010 Edinburgh Convention Bureau

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