Can there anywhere be a more beautiful and beguiling city..." Sir John Betjeman

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Sales & Marketing Opportunies

SALES & MARKETING OPPORTUNITIES 2009-10

We make the most of a wide range of sales and marketing opportunities throughout the year. We attend workshops and sales events, promoting you, our members, and the city of Edinburgh, and we invite you to participate in a range of events closer to home.

In addition, we are happy to consider supporting sales missions arranged by you - please get in touch if you would like to discuss this further.

For further information on any of the events, please phone or email the contact.



 

Date

Event

On your behalf

Option to participate

Contact

Jan 09

 

 

 

 

23

Members Breakfast Event,

The Sheraton Grand Hotel & Spa

 

Opportunity Passed

 

22-25

Burns Fam - Apex Hotel

 

Opportunity Passed

 



 
Corporate Matters E Newsletter
 

 
Opportunity Passed
 

Feb 09



 

 

Mar 09
6-7

Destination Edinburgh Workshop primarily targeted at direct corporate clients and corporate agencies
 

Opportunity Passed
 Shona

18-19
Scotland Means Association Business
Aberdeen
 
Yes

Passed
 
Hillary

Apr 09
 
Corporate Matters E Newsletter
sent to 7000 corporate contacts
 

 
FREE
 
Amanda


Conference Matters E Newsletter
Sent to members

 

FREE

 Amanda

Tartan Week, New York
 

FYI
 
Visit
Scotland
May 09
13-14

Scotland Means Business - Aberdeen
VisitScotland Event
 
Yes

 
Hillary

26-28
 
IMEX - Frankfurt
 
Yes
 

 
Hillary
Jun 09

Blueprint - Annual Marketing Brochure
 

Opportunity Passed
 
Amanda
 12-13

Destination Edinburgh Workshop

Targeting Direct Corporate clients and Corporate agencies

 

Opportuinity Passed
 Hillary
Shona

24

Edinburgh Ambassador Event
Hopetoun House
 

Opportunity Passed 
Elaine
26-28

ICCA Destination Marketing Workshop - Sweden

 Yes


Event
Passed
 Hillary

Jul 09
2-5
 BestCities Client Workshop
Cape Town
 Yes

 Event Passed

 Hillary

 8-11

ICCA Researchers and Marketing Meeting - Malaga

 Yes

Event Passed
 Elaine

 16

ECB Members Forum 

Event
Passed
 
Shona
 
Edinburgh Ambassador Newsletter
1400 Ambassadors
Sent
 
Elaine
Aug 09

 
Corporate Matters E newsletter
 

 Copy Deadline Passed

 
Amanda
 

 Conference Matters E newsletter
 

Copy Deadline Passed
Amanda

Sep 09  1-4



17




16

Festival of Fireworks Fam
Association Market

Destination Edinburgh Networking Event
London - Gibson Hall

BestCities Networking Event
London
£450+vat
Shona



Hillary

Hillary
Oct 09

6
Edinburgh Ambassador Event
Edinburgh First - John McIntyre Centre
 
Yes
  
Elaine

 Nov 09

TBC
Edinburgh Ambassador Event 
Yes
 
 
Elaine



Corporate Matters E newsletter
to 7000 contacts

Conference Matters E Newsletter
to membership base
 

FREE

Amanda

27-28Destination Edinburgh Event
Corporate Buyers Event

 

£450+vat
Program Sponsors
Requested

Shona

TBC

 Scotland Means Business
 VisitScotland Event
 
Yes
 

 Hillary


7-11
ICCA General Assembly, Florence
 
Yes


 
2
Global Scots Conference
Glasgow Hilton Hotel
 Yes



Elaine

Dec 09

1-3
 EIBTM - Barcelona Yes

 
 Hillary


Jan 10

Corporate Matters E newsletter to 7000 Corporate contacts



 Free

Amanda



 Conference Matters E newsletter to members

 

 
Free
 Amanda



Edinburgh Ambassador Newsletter
1400 Ambassadors


 

Elaine

 22

Members Forum



 Venue Sponsorhsip Requested
Shona

21-24

Burns Fam Visit
Aimed at the association market

 

 Program Sponsorship requested
 Shona

Feb 10
23-25
 CONFEX

  TBC


Edinburgh Ambassador Event





Program
Sponsorship requested

Elaine

Mar 10
12-13
Destination Edinburgh workshop aimed at corporate market

 

Program Sponsorship
requested

Hillary
Shona
TBC

BestCities Sales Workshop
Melbourne



Hillary

 
 

 

 









 







 

 

 

 




 









 


 

 




 
 
 

 


 





 

Contacts

Hillary Bett
hillary.bett@conventionedinburgh.com
0131 473 3871

Elaine Miller
elaine.miller@conventionedinburgh.com
0131 473 3661

Shona Black
shona.black@conventionedinburgh.com
0131 473 3873

The ECB sales team is constantly in the marketplace, profiling the city as a stunning conference destination, attracting enquiries and building business for Edinburgh and our members. We do this through an effective combination of complementary marketing and promotional activities.

Our sales activities

Responding to enquiries
- as the recognised source of information on conferencing in Edinburgh, we deal with thousands of enquiries a year, aiming to convert as many as possible to successful sales

Bid opportunities - in competing with cities around the world for conference business, we compile over 150 bid applications every year, in which we harness all available supporting evidence, and present it in a professional bid document with a host of support materials. In 2005, over 70% of our bids were successful.

Edinburgh Ambassador Programme - this innovative and award-winning programme has achieved significant success in attracting conferences to the city. Using our large database of Edinburgh Ambassadors who are specialists in their fields, whether academic or corporate, in all subjects ranging from law, medicine, biotechnology, IT and finance - and everything in between - we call on them to help support bids in attracting conferences for national and international associations

Sales calls - targeted to meeting planners nationally and internationally, with specific information relevant to the interest of the association or company

Attendance at exhibitions and trade shows - both in the UK and overseas, representing all our members and presenting a full package of marketing and promotional materials


Your sales opportunities

By being pro-active, getting involved and keeping in touch, you will maximise the benefits of your membership. We are happy to help you identify the best activities to promote your business and increase your sales. It's in all our interests to work together as partners, for the benefit of the industry and the city.

Familiarisation visits - aimed primarily at the association market, these are designed to showcase the range of venues, attractions, facilities and services that the city has to offer

'Destination Edinburgh' workshops - intensive and great fun, these take place twice a year and are aimed at the corporate sector and conference organisers - all full members are invited to participate

Site inspections - either as part of the bidding process, or after the conference has been secured, we arrange site inspections to enable the conference organiser to make the perfect selection of venues, accommodation and social programme activities for delegates and partners

Edinburgh Ambassador Programme - you can reach the local business market by hosting a social or educational visit to your venue, or send us ‘conference tips' to be included in the Ambassador newsletter which is sent biannually to 1000 leading professionals in the Edinburgh area. These are successful ways of raising your profile with this influential group of people. In turn, the Ambassadors are very effective in helping us to win conference business for Edinburgh, and the programme is now used as model of good practice around the world.

 


Contact Us

Edinburgh Convention Bureau

29 Drumsheugh Gardens Edinburgh EH3 7RN
T. +44 (0)131 473 3666 E. info@conventionedinburgh.com

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