Can there anywhere be a more beautiful and beguiling city..." Sir John Betjeman

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Sales & Marketing Opportunies

SALES & MARKETING OPPORTUNITIES 2008-09

We make the most of a wide range of sales and marketing opportunities throughout the year. We attend workshops and sales events, promoting you, our members, and the city of Edinburgh, and we invite you to participate in a range of events closer to home.

In addition, we are happy to consider supporting sales missions arranged by you - please get in touch if you would like to discuss this further.

For further information on any of the events, please phone or email the contact.

Please note that some events require the programme to be sponsored by our members - those events are highlighted bold italics.


 

Date

Event

On your behalf

Option to participate

Contact

Jan 09

 

 

 

 

23

Members Breakfast Event,

The Sheraton Grand Hotel & Spa

 

Opportunity Passed

 

22-25

Burns Fam - Apex Hotel

 

Opportunity Passed

 


15
 
Corporate Matters E Newlsetter
 

 
Opportunity Passed
 

Feb 09



 

Opportunity Passed

 

Mar 09
6-7

Destination Edinburgh Workshop primarily targeted at direct corporate clients and corporate agencies
 

Opportunity Passed
 

18-19
Scotland Means Association Business
Aberdeen
 
Yes

 
Hillary

Apr 09
 
Corporate Matters e.newsletter
sent to 7000 corporate contacts
 

 
FREE
 
Amanda


Conference Matters e.newsletter
Sent to members

 

FREE

 Amanda

Tartan Week, New York
 

FYI
 
Visit
Scotland
May 09
13-14

Scotland Means Business - Aberdeen
 
Yes

 
Hillary

26-28
 
IMEX - Frankfurt
 
Yes
 

 
Hillary
Jun 09

Blueprint - Annual Marketing Brouchure
 

Included in membership benefits
 
Amanda
 12-13

Destination Edinburgh Workshop

Targeting Direct Corporate clients and Corporate agencies

 

£450+vat
Sponsorship of programm requested
 Hillary
Shona

TBC

Edinburgh Ambassador Event

 

Yes 
Elaine
26-28

ICCA Destination Marketing Workshop - Sweden

 Yes



 Elaine

Jul 09
2-5
 BestCities Client Workshop

 

 

 Hillary

 

Corporate Matters E Newsletter
7000 corporate contacts

 

FREE
 Amanda

 

Conference Matters E Newsletter

 

Opportunity Passed

 
Amanda
8-11

ICCA researchers and Marketing Meeting - Malaga

 

FYI
 
Elaine
16

 
ECB Members Forum
 

 
FREE
 
Shona
 

 Edinburgh Ambassador Newsletter

 


Elaine

Aug 09




 
Ellen

Sep 09

 Festival Fireworks Fam - Aimed at the association market

 Yes

 PROGRAMM
SPONSORSHIP REQUESTED

 Shona

 Oct 09

Edinburgh Ambassador Event

 Yes

 Programm Sponsorship Request
 Elaine



Corporate Matters e.newsletter
to 7000 contacts
 

FREE

Amanda



Conference Matters e.newsletter
to members


 

FREE


Amanda

TBC

 Scotland Means Business

 
Yes
 

 Hillary

 
Nov 09
7-11
ICCA General Assembly, Florence
 
Yes
David
McMurray

 
TBC
Global Scots Conference

 Yes



Elaine

Dec 09

 EIBTM - Barcelona Yes

 
 Hillary


Jan 10

Corporate Matters e.newsletter to 7000 contacts



 Free

Amanda



 Conference Matters e.newsletter to members

 

 
Free
 Amanda



Edinburgh Ambassador Newsletter


 

Elaine

 22

Members Forum



 Free
Shona

21-24

Burns Fam Visit
Aimed at the association market

 

 Programm Sponsorship requested
 Shona

Feb 10
23-25
 CONFEX

  TBC


Edinburgh Ambassador Event





Programm Sponsorship requested

Elaine

Mar 10
12-13
Destination Edinburgh workshop aimed at corporate market

 

Programm Sponsorship
requested

Hillary
Shona








 
 

 

 









 







 

 

 

 




 









 


 

 




 
 
 

 


 





 

Contacts

Hillary Bett
hillary.bett@conventionedinburgh.com
0131 473 3871

Elaine Miller
elaine.miller@conventionedinburgh.com
0131 473 3661

Shona Black
shona.black@conventionedinburgh.com
0131 473 3873

The ECB sales team is constantly in the marketplace, profiling the city as a stunning conference destination, attracting enquiries and building business for Edinburgh and our members. We do this through an effective combination of complementary marketing and promotional activities.

Our sales activities

Responding to enquiries
- as the recognised source of information on conferencing in Edinburgh, we deal with thousands of enquiries a year, aiming to convert as many as possible to successful sales

Bid opportunities - in competing with cities around the world for conference business, we compile over 150 bid applications every year, in which we harness all available supporting evidence, and present it in a professional bid document with a host of support materials. In 2005, over 70% of our bids were successful.

Edinburgh Ambassador Programme - this innovative and award-winning programme has achieved significant success in attracting conferences to the city. Using our large database of Edinburgh Ambassadors who are specialists in their fields, whether academic or corporate, in all subjects ranging from law, medicine, biotechnology, IT and finance - and everything in between - we call on them to help support bids in attracting conferences for national and international associations

Sales calls - targeted to meeting planners nationally and internationally, with specific information relevant to the interest of the association or company

Attendance at exhibitions and trade shows - both in the UK and overseas, representing all our members and presenting a full package of marketing and promotional materials


Your sales opportunities

By being pro-active, getting involved and keeping in touch, you will maximise the benefits of your membership. We are happy to help you identify the best activities to promote your business and increase your sales. It's in all our interests to work together as partners, for the benefit of the industry and the city.

Familiarisation visits - aimed primarily at the association market, these are designed to showcase the range of venues, attractions, facilities and services that the city has to offer

'Destination Edinburgh' workshops - intensive and great fun, these take place twice a year and are aimed at the corporate sector and conference organisers - all full members are invited to participate

Site inspections - either as part of the bidding process, or after the conference has been secured, we arrange site inspections to enable the conference organiser to make the perfect selection of venues, accommodation and social programme activities for delegates and partners

Edinburgh Ambassador Programme - you can reach the local business market by hosting a social or educational visit to your venue, or send us ‘conference tips' to be included in the Ambassador newsletter which is sent biannually to 1000 leading professionals in the Edinburgh area. These are successful ways of raising your profile with this influential group of people. In turn, the Ambassadors are very effective in helping us to win conference business for Edinburgh, and the programme is now used as model of good practice around the world.

 


Contact Us

Edinburgh Convention Bureau

29 Drumsheugh Gardens Edinburgh EH3 7RN
T. +44 (0)131 473 3666 E. info@conventionedinburgh.com

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