Can there anywhere be a more beautiful and beguiling city..." Sir John Betjeman

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Sales & Marketing Opportunies

We make the most of a wide range of sales and marketing opportunities throughout the year. We attend workshops and sales events, promoting you, our members, and the city of Edinburgh, and we invite you to participate in a range of events closer to home.

In addition, we are happy to consider supporting sales missions arranged by you – please get in touch if you would like to discuss this further.

For further information on any of the events, please phone or email the contact.

Please note that some events require the programme to be sponsored by our members – those events are highlighted in Yellow. Your continued support is appreciated.

Date

Event

ECB on your behalf

Option to Participate

Contact

Jan 08

       

16

Members Event
Macdonald Roxburghe

 

Event Passed

Shona

25-27

Burns Fam visit Apex Hotel and Stirling Castle - aimed at UK corporate and association markets

 

Event Passed

Shona

Feb 08

       

14

Corporate E Newsletter

 

News Articles by 01 February

Hillary
Amanda

Mar 08

       

29 Feb
1 Mar

Destination Edinburgh Workshop Targeted at Direct Corporate clients and corporate agencies

 

Event Passed

Hillary Shona

11-12

VisitScotland
SMAB Edinburgh

Yes

 

Hillary
Ellen

13

Ambassador Academy of Excellence

Open to member attendance. Registration fee £25+vat



Ellen
Elaine

22-27

BestCities Management Meeting - Dubai

   

Ellen

         

April 08

       

TBC

Tartan Week New York

FYI

   

Ambassador Newsletter

 

 

  Ellen
Elaine

22-24

IMEX Frankfurt

Yes

 

Hillary

30

VisitScotland
SMB event
Cameron House

Yes

 

Hillary

May 08

       

8

Issue Corporate Matters
E-Newlsetter

News and offers by
25 April 2008

 

Amanda
Hillary

June 08

       

TBC

Edinburgh Ambassador Event Murrayfield

Additional program Sponsorship request

 

Ellen
Elaine

5-8

ICCA Destination Marketing Workshop Toronto

Yes

 

Ellen

TBC

National Association Sales Trip London

Yes

 

TBC

Jul 08

       

11-12

Destination Edinburgh Workshop
Corporate market

 

Program Sponsorship request

Hillary
Shona

TBC

ECB Members Event

   

Shona

Edinburgh Ambassador
Event (provisional)

 

 

  Ellen
Elaine

Aug 08

       

TBC

Festival Fam Visit

   

Ellen
Elaine

8

Issue of Corporate Matters E-Newsletter

News and special offers by 25 July

 

Hillary
Amanda

         

 

Sep08

       

TBC

Global Scot Conference
Edinburgh

   

Ellen

         

Oct 08

       

17-20

BestCities Workshop

 

Member Sponsorship
request

Hillary
Ellen

TBC

Ambassador Newsletter

   


Ellen
Elaine

       

Ellen

Nov 08

       

1-5

ICCA General Assembly
Victoria Canada

Yes

 

Ellen

TBC

Association Sales Trip
Usa

     

TBC

Edinburgh Ambassador Event (provisional)

 

Program Sponsorship request to members

Ellen

21-22

Destination Edinburgh
Event
Corporate Market

 

Program Sponsorship
Request to members
Participation fee TBC

Hillary
Shona

Dec 08

       

2-4

EIBTM Barcelona

Yes

TBC

 
 




     

Jan 09

       

TBC

ECB Members Event

 

Sponsors required for program

Shona

TBC

Burns Fam Trip

 

Sponsors required for program

Ellen
Shona

Contacts Ellen Colingsworth mailto:ellen.colingworth@conventionedinburgh.com 0131-473 3669

Shona Black shona.black@conventionedinburgh.com 0131-473 3873

Hillary Bett hillary.bett@conventionedinburgh.com 0131-473 3871

The ECB sales team is constantly in the marketplace, profiling the city as a stunning conference destination, attracting enquiries and building business for Edinburgh and our members. We do this through an effective combination of complementary marketing and promotional activities.

Our sales activities

  • responding to enquiries – as the recognised source of information on conferencing in Edinburgh, we deal with thousands of enquiries a year, aiming to convert as many as possible to successful sales
  • bid opportunities – in competing with cities around the world for conference business, we compile over 150 bid applications every year, in which we harness all available supporting evidence, and present it in a professional bid document with a host of support materials. In 2005, over 70% of our bids were successful.
  • Edinburgh Ambassadors Programme – this innovative and award-winning programme has achieved significant success in attracting conferences to the city. Using our large database of Edinburgh Ambassadors who are specialists in their fields, whether academic or corporate, in all subjects ranging from law, medicine, biotechnology, IT and finance – and everything in between – we call on them to help support bids in attracting conferences for national and international associations
  • sales calls – targeted to meeting planners nationally and internationally, with specific information relevant to the interest of the association or company
  • attendance at exhibitions and trade shows – both in the UK and overseas, representing all our members and presenting a full package of marketing and promotional materials

Your sales opportunities

By being pro-active, getting involved and keeping in touch, you will maximise the benefits of your membership. We are happy to help you identify the best activities to promote your business and increase your sales. It’s in all our interests to work together as partners, for the benefit of the industry and the city.

  • familiarisation visits – aimed primarily at the association market, these are designed to showcase the range of venues, attractions, facilities and services that the city has to offer
  • ‘Destination Edinburgh’ workshops – intensive and great fun, these take place twice a year and are aimed at the corporate sector and conference organisers - all full members are invited to participate
  • site inspections – either as part of the bidding process, or after the conference has been secured, we arrange site inspections to enable the conference organiser to make the perfect selection of venues, accommodation and social programme activities for delegates and partners
  • Edinburgh Ambassadors Programme – you can reach the local business market by hosting a social or educational visit to your venue, or send us ‘conference tips’ to be included in the Ambassador newsletter which is sent biannually to 1000 leading professionals in the Edinburgh area. These are successful ways of raising your profile with this influential group of people. In turn, the Ambassadors are very effective in helping us to win conference business for Edinburgh, and the programme is now used as model of good practice around the world.

 


Contact Us

Edinburgh Convention Bureau

29 Drumsheugh Gardens Edinburgh EH3 7RN
T. +44 (0)131 473 3666 E. info@conventionedinburgh.com

© 2008 Edinburgh Convention Bureau

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